In order to provide our Users with a more personalized, relevant, and intelligent service, Healthgrades regularly makes improvements to this Site. The collection of personal data greatly assists Healthgrades in this improvement process by identifying the interests and needs of the many Users to this Site. Data collection also assists Healthgrades by allowing it and its affiliates to advertise its products and/or services in a more efficient manner.
Through the use of "cookies" (as described below) and on-line data entry, survey, product purchase and registration forms, Healthgrades may collect and/or monitor, in aggregate and individual form, personal identifying facts or data from our Users. Healthgrades gathers most of this personal information during an initial voluntary User registration process. Accordingly, Users can determine to a large extent what information they wish to submit on a voluntary basis to Healthgrades. Healthgrades occasionally asks Users for personal information at other times, including when Users complete optional survey forms or fill out optional contact forms for additional information on particular products and services.
Although Healthgrades' primary goal in collecting personal information is to deliver a customized and personalized service to you, Healthgrades may also use the personal information it collects to (i) send Users e-mail notification of new features or information available through the Site or that Healthgrades otherwise feels might be of interest to Users of this Site and (ii) allow third party advertisers and retailers, and their affiliates, offering goods or services that Healthgrades thinks might be of interest to Users of this Site to deliver to you relevant information and offers. Healthgrades also collects IP addresses, or the location of your computer on the Internet, for systems administration and troubleshooting purposes, and to report aggregate information to our advertisers and others.
Although most web browsers are initially set up to accept cookies, if you prefer, a User may decline the placement of a cookie on his or her hard drive by using the appropriate feature(s) of one’s web browser software (if available) to delete the cookie. Users should understand, however, that certain areas within this Site may not function properly if the web browser will not accept cookies.
Healthgrades has implemented a number of security features throughout the Site designed to prevent the unauthorized release of or access to personal information. For example, Healthgrades grants access to any stored personal information Healthgrades may collect on its Users only to authorized personnel. Moreover, when a User registers on-line or accesses his or her account information through this Site, Healthgrades offers the User the ability to use a secure server. The secure server encrypts all information a User inputs before it is sent to Healthgrades.
Please be advised, however, that although Healthgrades has endeavored to create a secure and reliable Site for its Users, the confidentiality of any communication or material transmitted to/from Healthgrades via this Site or E-mail cannot be guaranteed. When disclosing any personal information, all Users should remain mindful of the fact that it is potentially accessible to the public, and consequently, can be collected and used by others without User consent. Accordingly, Users should consider carefully if they want to submit sensitive information that they would not want disclosed to the public and should recognize that their use of the Internet and this Site is solely at their own risk. Users, alone, are ultimately responsible for maintaining the secrecy of their personal information.
Healthgrades has no responsibility or liability for the security of personal information transmitted via the Internet. Healthgrades urges all of its Users to be careful and responsible whenever they are on-line.
As noted earlier, the collection, use, and distribution of personal data greatly assist Healthgrades in creating a more personalized, relevant, and intelligent service. Without the use of personal data, Healthgrades could not deliver its valuable content and services in the most beneficial way. Consequently, Healthgrades does ask for the submission of some personal data, although such submission is not required to use the Site.
• At any time, a User may contact Healthgrades via e-mail to request:
• Removal of the User's personal data record from Healthgrades' database
Users may send their requests to the following e-mail address, email@example.com. In the event Healthgrades receives such a request, Healthgrades may require the User to confirm or verify any change to the User's personal record.
This Site is not primarily intended for individuals under the age of eighteen (18) ("children"). Accordingly, Healthgrades will not knowingly collect or post information from children without parental or guardian consent. Moreover, Healthgrades will not knowingly collect or use any personal data collected from children for any purpose whatsoever, including disclosure to any third party.
• 4. Healthgrades discloses personal information in aggregate form to third parties or advertisers, in a manner by which you will not be personally identifiable. For example, Healthgrades might tell an advertiser how many males between 20 and 30 years in age have visited the site over a period of time.
Healthgrades knows that it is important that you are able to easily differentiate between advertising and independent, editorial content on the Site; thus, Healthgrades has developed an Advertising Policy that explains Healthgrades' approach to ensure that the advertising you see on the Site has no influence on the quality, accuracy or selection of editorial content that Healthgrades provides.
Healthgrades clearly identifies all advertising on the Site. When Healthgrades speaks of "advertising" or "advertisements," it refers to all forms of advertising, sponsorships and promotions for which Healthgrades receives compensation.
Healthgrades has established guidelines on how it labels advertising so that you will know what is an advertisement and what is editorial content. Healthgrades uses clear and consistent language and visual cues to distinguish advertising from editorial content. You will see the following descriptors on the Site for different types of advertising:
The fact that an advertisement appears on a page has no bearing or influence on the editorial content on the page outside of the labeled advertisement itself. Other content on the page is under Healthgrades’ editorial control.
Provided By or Sponsored By. “Provided by” or “Sponsored by” are used to identify content that is created or influenced by an advertiser. Healthgrades identifies advertiser-influenced content as “Provided by” or “Sponsored by” type advertising so that you can distinguish such content from editorially independent content for which Healthgrades has sole editorial control. You can recognize advertiser-influenced content on the Site by use of the “Provided by” or “Sponsored by” label and the name of the advertiser, which will appear in the sponsored content.